2 YEARS
December 2020 – now
8 YEARS
Mar. 2014 – Feb. 2022
7 MONTHS
Mar. 2013 – Oct. 2013
EXPERIENCE
User Experience and Interface Designer
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Designed 5 standalone websites, 1 landing page and 2 eCommerce platforms.
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As a part of Google UX Design Certification designed user experience and interface for 3 mobile APPs, 2 of them included responsive APP for tablet and desktop website.
Planning Manager and Lead Designer
Kind Pet Products Co., Ltd. (Dalian, China)
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Created and managed 3 premium brands, managed the whole brand development process from scratch to final production and dispatching to wholesalers. Improved the company revenue by ~35%.
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Together with sales and marketing teams, used Design Sprint method to develop 4 new products for our customers to improve their market share and strengthen positions in the pet products industry. From initial pain points discovery, throughout the users interviews and solution iterations, to the prototyping and testing, led participated in the design process to the final product release stage. As a result the annual revenue improved by ~45% and increased credibility in the industry.
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Designed over 20 packages for the company brands.
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Proposed new product package design thanks to user interviews and finding their pain points using the old package. Consumer feedback drastically improved after the package upgrade.
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Proposed a new packaging test process that helped to drastically reduce damage costs during land and ocean transportation from 4-5% to 0.2-0.5% per shipment.
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Design 4 new websites for the company brands and increased overall conversion rate by ~80%.
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Participated in stand design process and marketing materials for for 23 exhibitions in China, USA, Germany, Hong Kong, Thailand, and Malaysia.
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In order to know more about the competitors and understand user pain points, participates in field market research visiting South and North American, European and Southeast Asian markets. Using the data collected in research, provided insights for existing and new customers and improved their sales.
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In order to know more about the competitors and understand user pain points, participates in field market research visiting South and North American, European and Southeast Asian markets. Using the data collected in research, provided insights for existing and new customers and improved their sales.
Sales Intern
IKEA Dalian Store (Dalian, China)
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Guided customers in choosing the right product according to their needs.
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Provided creative solutions in displaying slow-moving products in showroom for faster stock clearence.
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Handled and resolved customers complaints about already purchased items.
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Restocked products in furniture and houseware showrooms.
MASTERS
Aug. 2022 - ...
BACHELORS
Sep. 2010 – Jun. 2014
CERTIFICATION
Aug. 2021 – Mar. 2022
CERTIFICATION
Apr. 2022 – Aug. 2022
LANGUAGE COURSE
Sep. 2007 - Jul. 2009
LANGUAGE COURSE
Mar. 2022 - Jul. 2022
EDUCATION
User Experiece Oriented Design
National Taiwan Normal University (Taiwan, ROC)
Linguistics
Dalian University of Technology (Dalian, China)
UX Design Professional Certificate
Google (Online)
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UX and UI methodologies in digital products design
Data Analytics Professional Certificate
Google (Online)
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Using SQL to analyse data, answer questions and solve problems
Mandarin Chinese
Dalian University of Technology (Dalian, China)
Japanese
ISI Language College (Tokyo, Japan)